Is social media ruining our lives? Do you think social networking sites like Face book have an over all negative effect on society ? Essay

The Negative Effects of Social Media & Technology Why so many people cannot live without their phone updating their face book? In this generation people are so addicted on face book. Before and after they go to bed they cannot help themselves checking other people’s status and updating their personal life. According to About.com Web tends, â€Å"Social media is form of electronic communication through which users create online communities to share information, ideas, and personal messages. Face book is a popular free social networking website that allows registered users to create profiles, upload photos and videos, and keep in touch with friends, family and colleagues. It began as a college networking website and has expanded to include anyone and everyone.† Social media has become part of our daily lives. We are sharing information, ideas, and being able to comment on every ones photos and videos. However, social media has a negative effect in our lives and society. Social networking sites like Face book, My Space, I nstagram, and Twitter have an overall negative effect on society. Face book help to keep us connected to our family, friends and loved-ones. However, people share too much information which can lead to negative threats. Face book has become a big distraction of our society. Social media also allows contact with people around the world. It is actually source of easy communication; it is also common way that people express themselves. It can keep you up to update on the happenings of all our loved ones. However, it has a negative effect on society. Social media has become a big erosion of society. For instance, Face book. If we made ourselves completely exposed to the world, another negative effect on networking sites we shares too much information on face book and it lead us to physical danger. Cyber bullying has become a real threat; especially to teenagers it leads them to suicides. Face book has quickly become one of the most popular social networking websites on the internet. Once you have signed up for Face book account, you have made yourself completely exposed to the world. When you put all your personal private information on face book a lot of people can see your personal information. For instance, if someone wants to find anything about you, they will be able to find you on face book. The people with who you haven’t talked to in a long time for instance, your old classmates, or old friends. The negative effect on  social media sites is what if you were hiding from someone, someone you don’t want to talk to because you owed them some money or they were harassing you, they would be able to find you fairly easily. The bad thing about face book is you cannot hide from someone unless you deactivate your account. The good thing to do on face book is just keep our information private, so the people who are trying to find you on face book cannot do anything. Face book users shares too much information which can lead them a negative threats. They are over sharing of details in their everyday lives. For example, when someone posts photos or videos on face book and Twitter, it becomes viral. Even if the user deletes the video from his/her account, someone mi ght have kept it and then posted in onto other sites. According to We Shall Over share Mary Katherine, â€Å"There are thousands over sharing online as I write, paying the price with a decrease of their dignity, so you don’t have to. It’s amazing how reasonably you act when everyone you know (and many you don’t) is watching you.† Mary Katherine Ham also said, â€Å"It caused to illustrate the dangers of living a life online. As millions of us have taken to Face book, MySpace, and Twitter to connect with friends, share stories, and post pictures at a quickness and total heretofore unknown, we’ve also exponentially multiplied ways to humiliate ourselves. [The weekly Standard, June 8, 2009]. I think people should have personal responsibility because once you say or post something on Face book, you don’t get it back. Consistently, we are over sharing on social networking sites for instance, our photos and videos. Because we are so excited to let people know, what’s going on in our lives? However, we don’t know the danger on social networking sites it goes viral. In the end, we blamed other people for our irresponsible actions. While bullying has always been an issue of society, it seems that in our modern society become common through online media like Face book. It happens to all the children and teenagers. In â€Å"Colleen’s Weekly Blog,† John Halligan father of Ry an’s spoke, â€Å"His son was bullied so badly that he committed suicide at the age of thirteen.(cooleencorrigan.blogs.com)This new form of cyber bullying has been more popular in middle school and high schools. Cyber bullying lead them to suicide because of people hurts other people. There are also a small amount of parents that have face book accounts and keep up with their children. Once we are completely exposed to the social media like face book  and Twitter, we should have more responsibilities for our actions. Networking sites is like fast food, it goes so fast. It will lead us to negative effect on our lives. Social media has become a major part of our society. It connects us to communicate with our family and friends who lived on other city or other country. Face book, MySpace, Instagram and Twitter. However, it has a lot of negative effect on our If we post something on face book or other social media we should personal responsibility for our actions society. People are so addicted on social media like face book. Social media has been big erosion for us. Constantly we forget that we have something to do in our daily lives. Too much information on face book can lead us negative effect on our lives. It also leads to suicide because of cyber bullying. In this generation technology has become famous, people become addicted on social media. If we post something on face book or other social media we should personal responsibility for our actions. Online communication frequently takes the place of real life. They become dependent on the technology and forget how to socialize in face to-face. Back in the day computer did not exist; they only used telephone to communicate with other people. People used to live a simple life and had more time for their family and friends. What happened to our generation right now? Why is our society, especially the young generations, are so addicted to new technology? They cannot leave without their phone; they cannot go to sleep without checking their face book. What if technology did not exist? Are we going to be more focused on our everyday lives? Are we going to have a simple life without depending on our technology?

Letter of Recommendation Essay

A.Current Performance Last year, Google had strong financial metrics. According to Google’s operational highlights, the company reported worldwide revenue growth and cash flow for the four quarters of 2013, making Google one of the most successful companies within its industry. Overall, Google’s last year’s return on investment, market share, and profitability were positive (2013 Financial Tables n.d.). B.Strategic Position Google’s main focus is on the customer. Furthermore, the company’s mission statement is â€Å"to organize the world’s information and make it universally accessible and useful.† 1.Google has been able to reflect its mission statement by making its customers a priority, always delivering excellence with its products to worldwide customers. 2.Google has been in the technology industry since 1998. Although the company was incorporated on September 4, 1998, Google’s founders, Larry Page and Sergey Brin had already built a search engine (initially called BackRub) by 1996. 3.Google’s main objective was to â€Å"create the perfect search engine,† an engine that would â€Å"understand exactly what you mean and give you back exactly what you want.† Nowadays, Google has not only been successful at creating this perfect search engine, but has been able to make it smarter and faster. 4.One thing Google focuses on the most is that its business operations are aligned with its strategy. The Business Operations and Strategy team at Google is in charge of identifying and clarifying Google’s â€Å"strategic priorities, addressing operational challenges, and facilitating innovation.† 5.In order to maintain a positive experience for its users, Google considers its policies to play an important role in the structure of the company. Google’s policies are against â€Å"illegal activities, malicious products, hate speech, the distribution of personal and confidential information, the access of another user’s account without their permission, child exploitation or child abuse, spam, ranking manipulation or relevancy, sexually explicit material, harassment and  bullying, violence, impersonation or deceptive behavior; and the run of contests, sweepstakes, and promotions on Google+.† 6.Google has proven to be an effective company while under the scrutiny of local and international regulations. Although Google has no control over foreign rules , the company attempts to provide accurate and genuine information within the enforced parameters. Furthermore, Google’s main priority is to abide by national and international rules and regulations as much as possible (Company Overview, n.d.). II.Corporate Governance A.Board of Directors Eleven members constitute the Board of Directors for Google Inc. The company’s board of directors is comprised of a multicultural team that supports the company with their knowledge, skills, and connections. Every member, as a reward for their contribution of knowledge, skills, or connections to the company, is entitled to receive Class B shares of stock. Google is a publicly traded company. On August 18, 2004, 19,605,052 shares of Class A common stock went out for public offering on Wall Street. Google’s internal members are: 1.Larry Page, CEO. Larry was the founder of the company and has been the chief executive officer since 1998. He is responsible for the day-to-day-operations, as well as leading the company’s product development and technology strategy. His engineering skills are such a great contribution to the company. 2.Sergey Brin, Co-Founder. Along with Larry, Sergey Brin co-founded Google Inc. in 1998. Sergey is responsible for directing the special tasks of the company. He also served as President of Technology from 2001 to 2011. His knowledge in computer science is of a great value to the success of the company. 3.Eric E. Schmidt, Executive Chairman. Eric joined the company in 2001 and helped Google to become the great company it is now. Eric is responsible for building partnerships and expanding business relationships, and for advising the CEO on industry and policy issues. Representing the external members of the company are: 4.L. John Doerr has been a member of Google’s board of directors since May 1999. John’s areas of expertise are social networks, greentech innovation, and education and economy development. 5.Diane B. Greene has acted as a member of Google’s board of directors since January 2012. Diane’s background is in computer science and mechanical engineering. 6.John L. Hennessy has been a member of the company’s board of directors since April 2004. John has also been Google’s Lead Independent Director since April 2007. John’s areas of expertise are computer science and electrical engineering. 7.Ann Mather has served as a member of the company’s board of directors since November 2005. Furthermore, from 2004 to 2009, Ann was the director of a company in charge of developing and operating national commercial television channels and stations in Central and Eastern Europe. Ann holds a Master of Arts degree from Cambridge University in England. 8.Alan R. Mulally holds a Bachelor of Science and Master of Science degrees in aeronautical and astronautical engineering, and a Master’s degree in Management. Alan has been a member of Google’s boards of directors since July 2014. He has also been a member of the U.S. National Academy of Engineering and a fellow of England’s Royal Academy of Engineering. 9.Paul S. Otellini has served as a member of the company’s board of directors since April 2004. Paul holds a Master’s degree of Business Administration and a Bachelor of Arts degree in economics. 10.K. Ram Shriram has acted as a member of Google’s board of directors since September 1998. Ram’s areas of expertise range from advice on how to raise venture capital, how to manage the hiring process in a corporation, how to make the right product choices and how to define and adapt the business model to changing market conditions. Ram has a Bachelor of Science degree in mathematics from the University of Madras, India. 11.The last member of Google’s board of directors is Shirley M. Tilghman; she has served to the company’s board of directors since October 2005. Shirley holds a Doctoral degree in biochemistry from Temple University, and a Bachelor of Science degree with honors in chemistry from Queen’s University (Corporate Governance, n.d.). B.Top Management Google’s top management is not only composed of some of the most experienced technology professionals in the industry, but of a team knowledgeable in  conducting business worldwide. In fact, Google’s top management team is responsible not only for the day-to-day operations, but for the company’s performance during the past few years. The following six members are part of Google’s Top Management team: 1.Larry Page, CEO and Co-Founder. 2.Sergey Brin, Co-Founder. 3.Eric E. Schmidt, Executive Chairman. 4.Nikesh Arora, Senior Vice President and Chief Business Officer. 5.David C. Drummond, Senior Vice President, Corporate Development and Chief Legal Officer. 6.Patrick Pichette, Senior Vice-President and Chief Financial Officer. Most of Google’s top management team is hired internally, although they have held management positions with other companies prior to joining Google’s management team. As stated in Google’s Corporate Governance Guidelines, the duty of the board of directors is to supervise management’s functioning to ensure that the company is operating in an effective, efficient, and ethical manner in order to attract and encourage future investors, and to generate value for current Google’s stockholders. Moreover, the Board is in charge of evaluating Google’s overall strategy and monitoring Google’s performance to compare it to its operating plan and the performance of its peers (Management team, n.d.). III. External Environment: Opportunities and Threats (SWOT) A. Natural Physical Environment: Sustainability Issues No natural physical environmental forces threat Google or the industry in which it competes. Google is an internet search engine where users have the ability to gain access to mass amount of information quickly and easily. The ability for users to utilize the search engine is not physically impacted in other regions of the world. B. Societal Environment Although physical environments do not affect Google, social environmental factors do. 1.Economic: Google can face economic downtime due to market recession. Making Harder for Google to gain advertisers and therefore decreasing current revenue of 97%, this comes from advertising.   2.Technological: Internet Security Issues is a concern to the massive pool of information and one of Google’s major problems is identity theft, which affects its users. Users that use Google and are threat by the possibility of identity theft may cease from usage of the search engine. 3.Political-Legal: As Google grows, putting the competition to shame, it could gain monopoly power. If so regulatory issues pertaining to monopoly power can rise and/or other legal issues. Google can face liability issues with the Digital Millennium Copyright that limits the linking to a third-party site. 4.Social-cultural: Due to different government and other country views, Google is force to censor web content in different locations. Countries like Germany, France, Poland and China have forced these censors. The above social environmental forces vary in other countries due to geographical regulations, languages, and cultural beliefs. C. Task Environment Google innovation is transparent. The company continues to strive by gaining users, providers and bringing to light new tools. These achievements do not seem to stop the competition and competitors will remain the same from country to country. A.Threat of new entrants: medium B.Bargaining power of buyers: high C.Threat of substitute products or services: high D.Bargaining power of suppliers: low E.Rivalry among competing firms: medium F.Relative power of unions, governments, special interest groups, etc.: high Google faces competition from all internet base companies that intent to communicate information to users. One of Google’s possible strongest competitors is Bing. Current threats involve vertical search engines and e-commerce sites, providers of online products. Social Network, such as Facebook and twitter, are driving users in for advertising and other referrals, which causes current and future threats. Other than possible increased on competition, which may drive users and advertising ads elsewhere, Google also faces possible liability issues, Information Technology issues and security issues. With each threat, the company may seek an opportunity. For example, developing operating systems for mobile  devices and others, this drives users to continue the use of Google. D. Summary of External Factors The integration of European Community, Eastern Europe, with economic development of Asia are all external opportunities factors that may contribute to Google’s growth. Increasing governmental regulations and new product advances are factors that represent the most threat. The company’s opportunity lie on the electronics industry and the driverless cars patent represented. IV.Internal Environment: Strengths and Weaknesses (SWOT) A. Corporate Structure Google is known to be one of the top employers. Google’s management executives are not the main decision makers, although executives do have the last say on decision to assure it meet Google’s innovative strategic. Employees involvement is highly encourage at Google. At Google, the atmosphere is pleasant, family oriented. Google’s approach is for top managements develop strategies and effective implementation while serving as an inspiration to the employees collaborates and brings ideas to life. B. Corporate Culture In a successful company, the employers are the main drivers. At Google, employees are the â€Å"Googlers.† One of Google firm belief is that happy employees make a company. Google hire talented, strong-minded individuals who strive for better, greater results. Many companies use this approach where they encourage employees to take lead and executives/managers simply assure projects are met and within the organizational goals. Google is a transparent company where they make sure employees keep inform by using technology and standard process for communication. Their developments and announcements are discussed in forums. Google has adapted well over 12 languages, reflecting the global audience that they serve. C. Corporate Resources Marketing: Google’s marketing objective is clearly stated, the company doesn’t shy away. Company’s mission is to provide accessibility to information to users. Google’s User Interface is everywhere and can be access from any device. The corporation performs well and has sustained growth. Google continuous growth come from innovation. Google has created new products in the past years, such as, Google Maps, Google Video, PageRank, Google Docs, Gmail, among others, providing users free accessibility to several products within the brand. Finance: Advertisement drove the revenue gain of 97% for Google and in 2008 it amounted to 51% gain. The company was not affected by the economy downtime. Although like many companies, seasonality affects Google’s growth, but not significantly. After 2008, Google financial position remains stable. Revenues are constant, around $13-14 million per quarter, and operating/net income do not fluctuate a lot. Google’s growth comes from the development of new products. Research and Development (R&D) / Operation and logistics: Google hires innovative and talented employees so their creativity is used for developments of new product and processes. Google objective and strategies have been consistent with the company’s mission. One of the strategies Google is to obtain knowledge about the market’s need to create programs funding, company acquisition, and product development. Google products do not require storage, delivery; it is not a tangible service. Google’s products are at no cost to users. Google’s operation mirrors their mission, provide relevant and useful search results for users, advertising, and always strive to improve users’ experience in their search engine. Human Resource Management (HRM): At Google, the Human Resource Management seeks talented individual to come aboard. Employees at Google are awarded for high performance. In 2009, Google had around 19,835 employees. In 2010, all employees received a one thousand dollar cash bonus and a 10% pay raise. Google provided such incentive to retain skilled employees. Google’s rapid growth and innovations are due to its talented employees that bring their experience and technology wisdom. Google works hard to retain those employees by providing a family  oriented workplace and striving for employee satisfaction. Information Technology (IT): Information Technology is a concern for Google. Because hackers and spammers can harm Google’s credibility, Google IT system must avoid injuries from hackers, spammers and even natural disasters. IT must work towards providing an utmost internet security. Google is well aware of these issues and it uses appropriate technology to help maintain its integrity and services. D. Summary of internal factors Internal Factors are brand, user experience, marketing, advertising, employee retention, and information technology issues. Google stands out and dominates the market. Bing, Yahoo and even AOL are Google’s current competitions, yet Google excels with their continuous products creations and services. Google mission statement is clear and through the services it provides it is recognized how it holds true to its mission. Working at Google it is known to be pleasant, everyone would like to work happily at such employee driven company. In summary, Google has strong brand recognition, utmost service quality, and a creative cultural atmosphere. Google’s success comes from its retention of skilled employees, resources in technology and innovation, and advertising. V. Analysis of Strategic Factors A.Strengths Google is a global technology company, whose main focus is to improve the ways in which people connect and transfer information via the web. With that in mind, Google’s capability as a company has positioned it as one of the most important entities in the market. The main source of revenue for Google comes from the placement of online advertisements. However, because Google itself already has an established name within the public eye, the company does not need to need to place much emphasis on their own company advertisement – being rated the number one search engine. Google’s operation cost is very low. The way that Google extracts its information for searches is through the use of low cost Unix web servers, which index web  pages across the Internet. Moreover, with the use of Pagerank, Google is able to rank web pages and give users amplification to the most important sites first. Google is not only a search engine, but also a sort of portal to information of various categories across the web. Its product line includes: Images, Groups, Directory, and News among others. It is apparent that Google envisioned this as on its home page it keeps tabs so that the simplicity of the site can give users easy and accessible navigation. Through the use of AdWords, an advertising platform that incorporates relevant ads to the right of Google’s search results, buyers and sellers are instantly connected. Users have the decisive choice to pick how much will be paid per click and the number of times the ad is to be displayed. As for advertisers, they do not have to pay by the number of clicks on the advertisement, the can choose to pay for the number of sales. Google is a company that is continuously evolving and under development. Because the market of this company has unlimited possibilities, the source of revenue is endless. Google’s growth has lead to the purchasing of other large emerging companies such as Postini, YouTube and DoubleClick, which have ultimately continued to enlarge the growth of the overall company. With expansion and strengthening of the company, Google has also been able to develop solutions for personalized toolbars as well as wireless handled devices and tablets. As of the current moment, Google’s momentum and development (through low operation cost) have lead it to be considered within the top 10 brands in the U.S., surpassing Microsoft’s market cap with 221.19B. B. Weaknesses Like every company out there, though very potent, Google also has its drawbacks. On a scale, only 50-65 percent of web search queries are answered within precision. Regulatory scrutiny was made to be increased by Google, which in turn negatively impacted the business. This particular situation gave way for increased risk with continued growth and corporate expansion. Spammers, who have created dummy sites with links of pages they want Google to rank highly, have manipulated Google’s search ranking technology. Google has also been faced with problems with censorship, as Government pressure has lead the company to block certain information in  several locations. For example, in Germany, France and Poland, it was illegal to post material that denied the Holocaust. As a result, Google was forced to filter out this information. With the increasing amount of data and applications available on the web, and the rising privacy issues, Google’s concern for identity theft has increased as well. Cost per click advertising is confusing for customers and makes it hard for marketers to predict the cost and positioning of their ads. The presence of Google on social networks is not very big, and therefore their advertisement presence is not as big as other companies though it heavily relies on it. Nonetheless, the cost of data centers rise per year, which also means that Google’s expenditures increase substantially yearly as well. C. Opportunities Through the use of portalization, Google can increase its income. Another opportunity on the plate is also for Google to merge with other already existing portals in order to enter the social media loop market and become a strong competitor with companies such as Facebook and Twitter. Being a developer of wireless handheld devices, Google could increase into telecommunication products such as tablets in order to enter a market that goes beyond the systematic World Wide Web. Capitalizing on the use of e-books and buying consumer sales based sites as Groupon and Gilt City could also signify a great opportunity for Google. D. Threats Google’s biggest threat is losing its name value. Google runs the risk of its name being used by the public as a simple search engine. Although Yahoo! Was the first search engine to gain widespread acceptance and top the charts, it quickly lost its top notch title to Google when it introduced its state of the line search engine technology. Google fears that the same can happen to its company, the biggest threat being Bing, who owned by Microsoft, could become a serious competitor due to the great marketing power of Microsoft. Other threats include social networks (Facebook, Twitter, Yelp) as users are beginning to rely heavily on product/service referrals rather than having to take the time to search for information themselves through the search engines. Mobile applications are another  threat that Google encounters. Other forms of advertisement such as billboards, magazines, newspapers, radio, television and yellow pages are also parties that Google competes against for ad dollars. Being a portal of creation and connectivity, Google provides services such as Gmail and Google Docs which compete directly with other companies who offer the same services embedded into their medium. E. Review of Current Mission and Objectives Google’s overall mission was to be able to organize information and make it readily available to people around the world. Management of the company believed that in order to achieve the purpose in the most effective and fruitful way would be to put the needs of the users first. Committed to maintaining this, the mission of the company has been carried out in accordance and has provided heightened results. VI. Strategic Alternatives and Recommended Strategy Strategic alternatives and recommended strategies for Google include taking advantage of new emerging technologies and embedding them into the new creation of products and services. An example of such use can be portrayed through the artificial intelligence being incorporated into the software of cars, in order to have them drive themselves and have memory of recurring routes. Having a op of the line management team that will lead the company to the top is always a factor that should be kept in line – a highly driven and talented workforce. The culture of Google should always be kept as a strategy: emphasizing teamwork, innovation, flexibility and transparency. Moreover, Google needs to place a large focus on the development of ideas in the mobile computing market due to the fact that mobile devices are quickly growing in use and soon the use of desktops and laptops will be replaced and outdated by the use of smart phones. VII. Implementation A. Programs to be developed to implement the recommended strategy Reconstructing Google is not a feasible nor needed option. Having the market  strength that they possess allows them to go the route of instituting TQM. Total quality management will allow them to continuously improve. In order in order for the implementation of TQM, a program should be developed, to keep improving both the product and the process quality. Top management should take the role of developing these programs. In the TQM program there has to be a process where employees that work directly with the product and services are highly involved to make sure that everything is running smoothly and evaluate the situation to see where improvements can be made. B. Financial feasibility of the programs and appropriateness of timetables and priorities Fortunately for Google, they are very financially stable and able to take on new projects and programs. A program like the suggested TQM program will not have a significant impact on their financials but it will have a great reward when it comes to their long-term success. This long-term success will come from the heightened attention to quality that will be seen by consumers in the product that are made. This will make consumers trust the brand even more and give Google a completive advantage. C. Need for new SOP Development As of now it seems clear that Google has very effective standards of operating procedures, as with anything, nothing is static and change is inevitable. In the future as demand changes and new technology is introduced, Google will have a need for a new SOP in order to stay efficient and above in the market. VIII. Evaluation and Control A. Current information system This case does not mention the current information system used by Google, but in researching the top business intelligence systems that are available, Google no doubt has custom software that does everything and even more than the ones available in the market. Some examples of BI solutions are SAS and IBM’s Cronos. Both of these solutions offer reporting, analytical processing, data mining, event processing, business performance management and many more useful tools. With the programs containing historical and  present data, it can help business plan for their needs and see where they are able to get a competitive advantage by forecasting and creating what if scenarios. B. Control Measures to ensure conformance with the recommended strategic plan In reading over the case it was not clear what control measures were used by Google, form researching, Google sends out â€Å"Tech Talks† blogs and weekly â€Å"TGIF† meetings to pass information and communicate with employees. Rewarding good performance is something that is at the top of the list for Google. In today’s competitive job market, competitors are always looking for new talent. Talent management comes into play, where Google’s HRM has to constantly monitor top talent and retain them. Google has a history of maintaining a corporate culture of innovation and performance aligning the needs of the corporation with that of their employees. Google paid $1,000 cash bonus and a 10% raise to all of their employees in 2010, this here shows how valuable it is to Google to maintain their employees. Work Cited Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. (n.d.). Company ÃÆ' ¢Ãƒâ€šÃ¢â€š ¬Ãƒâ€šÃ¢â‚¬Å" Google. Retrieved July 18, 2014, from https://www.google.com/about/company/ Wheelen, Thomas L., and J. David Hunger. Strategic Management and Business Policy: Toward Global Sustainability. 13th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2011. Print.

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Critical Evaluation of a Journal Article - Essay Example e.g., young children at home and many housework hours) and spousal support would demonstrate a stronger correlation with the F 3 W conflict for individuals in the family profile than for individuals in the work profile. For the first hypothesis, the authors have anticipated that four different groups would appear based on high versus low importance attributions to work and family roles. For the second hypothesis, participants belonging to the dual profile were expected to exhibit a high level of W 3 F conflict and F 3 W conflict because of their desire to invest time and energy in both roles. With regard to the third hypothesis on family-related stress and support variables, the researchers said research has linked high levels of F 3 W conflict to the presence of small children in the home (Lewis & Cooper, 1988) and to many hours invested in housework (Voydanoff, 1988). However, spousal support was found to moderate the F 3 W conflict (Matsui, Ohsawa, & Onglatco, 1995). Finally, no explanation was mentioned about why the fourth hypothesis was derived. The paper says in the end that the findings generally supported the main hypotheses of the research. According to Creswell (2003), the research question is the statement being examined in the study in its most general form. The way the paper was organized, it was hard to locate the research question or questions. Yet, when a question was found, the paper was not committal. It starts with the words, â€Å"However, these studies investigating†¦. analysis. Thus, the following question remains unanswered: Are work-related stress and support variables similarly related to the W3F conflict among persons belonging to the work profile and individuals belonging to the family profile? There remains evidence†¦.† If this is the research question, it is not comprehensive enough to cover all that the research had studied. In other words, the paper can still be said to have presented no adequate research question. At best, any

International business law Article Example | Topics and Well Written Essays - 500 words

International business law - Article Example The article relates to the material being used in class, specifically in terms of asserting the need to abide and observe human rights, especially in war-ridden areas. The news report disclosed that through these chemical attacks, â€Å"the Assad regime continues to carry out war crimes in its slaughter of innocent men, women, and children† (Reuters par. 11). Even though the victims were noted to be rebels of the Syrian government, it is important to observe proper legal procedures in applying jurisdiction and justice, than resorting to chemical warfare that undermines their right to live. I strongly believe that each country face problems in terms of the ideologies professed by rebel groups which obviously run counter to government policies and legislation. However, as government officials, elected by the people, I affirm that resorting to unfair warfare tactics, like chemical warfare, grossly violates the rebels’ right to express themselves and to live. As such, if these rebels also violate legal, moral, or ethical codes of conduct, they too, should be subjected to similar legal procedures that each and every citizen of the country is allowed to undergo. Therefore, the allegations reported that the Syrian government allegedly uses chemical warfare in rebel-held areas are obvious violations of human rights and should be rightfully examined by international courts. The fact that the government had already breached the chemical weapons agreement is already an indication of disrespect for justice and observance of human rights. The reason why I disagree to the Sy rian government’s alleged use of toxic chemicals in rebel-held areas is that the action obviously disrespects the right of these rebels to live. Further, by using these chemical weapons, unsuspecting and hapless victims include women and children, who are supposed to be protected from these abusive incidents. The rebels could just be

Critique of a Memo Essay Example | Topics and Well Written Essays - 500 words

Critique of a Memo - Essay Example It also gives recommendations based on the costs analysis and the employees’ opinions. The analysis of the overtime cost shows that the addition of 150 units daily would costs about 388.54 or 2.59 dollars per unit. On the contrary, the cost of the extra 150 units daily in the second shift would be about 421 or 2.81 dollars in every unit. The analysis clearly shows that the use of overtime will be less costly compared to the second shift production by about 0.22 dollars and 32.32 dollars per unit. However, the corporation should execute the second shift strategy since employees are not willing to work extra hours. The company should not force the workers to work overtime. The use of visuals has been used for easier comprehension of analysis of the cost. They have helped in showing the comparison of the cost of the two strategies. However, I think there is need for improvement in the use of visuals. For instance, the tables and the graphs do not show the precise costs of every unit in every strategy used. I think I should have given the average cost of one unit in another column on the tables. For instance, the title of the tables explains that the table is supposed to give the cost per unit. However, this is not what has been presented in the table. It only shows the cost of between 75 units to 600 units. I think I also presented my arguments clearly with the support of the analysis. For instance, I was able to prove that the use of overtime will be less expensive compared to production shift. In addition, I supported my argument as to why the organization should not implement the overtime strategy based on workers’ negative attitudes towards it. However, I think I should have supported this argument by explaining the exact reasons for the worker’s rejection of the overtime strategy. I also think that the precise explanations will improve the memo. For instance, in the recommendation section I should have explained why the cost of

Environmental studies and ecological sustainability Assignment

Environmental studies and ecological sustainability - Assignment Example The main themes include the element of place and time in constituting environmental management knowledge. Apparently, the Aboriginal people took into consideration the importance of place in developing their indigenous knowledge on ecology. The authors assert that these people derived their ecological relationship principles by recognizing the influence of the variable and complex lowland river ecology of the Darling River system around their habitat (Muir, Deborah and Sullivan 262). One area of interest is when the writers develop a contrast on the aspect of place between western cultures and that adopted within the indigenous knowledge. It creates a distinction between western theories and indigenous principles. In addition, another theme that develops within the text regards human conflict of interest and ecological management. Based on principles adopted by indigenous knowledge, specifically the Aboriginal people of Australia, the state of environment reflect the nature of human beings living within that eco-system (Muir, Deborah and Sullivan 264). This theme extrapolates the connection between social and ecological system within any given society. Article 2 Janis Alcorn and Antoinette Royo are the primary authors of the articles on a reputable social movement of the Dayak village in Indonesia. Both authors work for Washington’s Biodiversity Support Program. The program, which is supported by numerous non-profit organizations including USAID, deals with programs aimed at addressing challenges facing the world’s biological diversity.

Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 8

Human Resource Management - Essay Example In the country, Helix Insurance has a long history dating back to 1924. Helix has been a pioneer in unitized products and Bancaassurance in the country and it has Bancassurance tie-ups with Centra Bank, TNBC, The Centurion Bank, AXN Bank and Express Bank. For four consecutive years in 2005, 2006, 2007 and 2008, Helix Insurance has had relatively high scores on the parameters of Credibility, Respect, Fairness, and Ethics in the survey administered by DeWalters Consultants. The systematic method employed to know the job related information, work activities, duties and responsibilities, and working conditions in conduct of a job is called job analysis. It is a systematic procedure for gathering, documenting and analyzing information about the requirements of a job. Job analysis is conducted to identify knowledge, skills and abilities a candidate needs to have to do a particular job or occupation. Job analysis helps in job description and specification, recruitment, selection, performance appraisal, placement, job evaluation, job design, and training and development. The results of job analysis are used for advertisements for vacant positions, knowing minimum requirements for hiring personnel, determining of appropriate salary levels, and work scheduling. In other words, it is used for writing job description and job specification. Job analysis begins by information gathering, goes through information processing to create a job description. A job analysi s for the position of Sales Representative in the Helix Insurance Company is done below. Sales Representative is required to keep abreast of the opportunities and risks, in a dynamic and competitive work environment. As such the focus, aims and objectives continuously evolve according to the changing market conditions. The Human Resource Department is entrusted to decide upon the number and the type of people that are required in the field.

Beauty Taste and the Sublime Essay Example | Topics and Well Written Essays - 2000 words

Beauty Taste and the Sublime - Essay Example Beauty has evolved into a freedom for expression. Contemporary art, especially questions the paradigms (fixed standards and canonical/classical examples) for judging aesthetic values (art that has a "moral" and ethical message and that is pleasing to the senses), with artists like Chapman Brothers or Justin Novak producing artwork that are clearly meant to provoke reactions and challenge notions of beauty, that had it's roots in Kant's "Critique of Judgment" (1790). It contemplated on the "pure" aesthetic experience of art consisting of a "disinterested" observer, pleasing for its own sake and beyond any utility or morality. Now, the very word 'pleasing' may have different boundaries and contemporary art is trying to escalate their claims. If Marcel Duchamp made a fountain out of a urinal in 1917, that hurtled the Dadaist movement and that later amplified into a surrealist tendency (where artistic expressions concentrated on revealing the amoral (un) consciousness of man/woman) there by looking into primitive art for such unconventional (or grotesque) subconscious inspiration, to help reveal the complex mental process, then the essential motivation behind the whole thing was subversion or countering basic notions of the human mind, and experiences. It became imperative for artists to reveal truth in a very graphic and straightforward fashion, and that was to become the fractured beauty of later avant-garde arts. If primitivism was motivating a new dimension by which beauty of the mind was revealed, then Picasso completely subjectified art and personal experience into a fourth dimension and created a cubist movement to claim a break down of a canon that no longer held on to techniques, symbols and least of all - universal criteria for judging the value or end of art. There are many socio-ideological forces behind the same and the destructive World Wars had many reasons to question the notions behind the traditional idea of Beauty, and it addressed the subjective, transcendental and alienated psyche of modern man and art became a pursuit of revealing the mysteries of the mind that was not always beautiful. Metaphysical hopelessness (with questions about the existence of God, and the pain of the war) gave way from beauty to absurdity, while the meaninglessness of man/woman's 'Being', made beauty dissolve into grotesqueness, either by derision or by the light of their tragic truth. Beauty vanish ed from the expressions of art, at least the classical expressions of it, but was re-born with a new makeover: grotesque beauty. What makes the question more intriguing is that, whether contemporary art has found a better form of beauty (constructed to please and create a certain discursive paradigm) in the grotesque, since it frees us from any moral

Reflection of Daily Nutrition Intake Essay Example for Free

Reflection of Daily Nutrition Intake Essay Hypothesis: My daily caloric intake is anticipated to be higher than the recommended allowance of carbohydrates, lipids and sodium; however, it is expected to be lower than the recommended allowance for proteins, minerals, and vitamins. Research: In the United States, people use almost their entire food budget on processed foods which often have been treated with chemicals after being harvested or butchered. These chemicals are additives and preservatives which are substances intended to change the food before it is purchased by customers. Additives can be flavorings that enhance the foods taste, dyes that alter the color, and dietary additives, such as vitamins, minerals, fatty acids and other supplements. Preservatives are used to extend a products shelf life by preventing bacterial or fungal growth, oxidation (which can lead to the discoloration or rancidity), or inhibiting the natural ripening of fruits and vegetables. Packaging is considered an â€Å"Indirect Food Additive† because it can add substances to the food it protects. A common preservative in the food that I eat is called propionic acid, which prevents mold in bread. Also, most processed foods rely on additives to restore the flavor that is lost in processing or create new flavors altogether. For example McDonalds chicken products like Chicken McNuggets ® add chicken flavor. A food additive is considered fit for human consumption after the Food and Drug Administration (FDA) approves it. However, this decision can prove to be poor because when certain chemicals are added to processed food products, some of these food and color additives provoke an allergic reaction or other critical health problems. For example, monosodium glutamate (MSG) causes headaches, nausea, weakness, difficulty breathing, drowsiness, rapid heartbeat, and chest pain. This can be avoided because it is required for all of the ingredients to be listed on the food label. Unfortunately, additives and preservatives are often unclear as to what they include. Saturated fat is found in foods from animals and certain types of plants. Foods from animals include beef, lamb, pork, lard, poultry fat, and other dairy products made from milk. Foods from plants that contain saturated fat include coconut, tropical o ils, and cocoa butter. Two types of unsaturated fat are polyunsaturated and monounsaturated fats. They are found mostly in fish, nuts, seeds and oils from assorted plants. Trans-fatty acids are found in small amounts in various animal products such as beef, pork, lamb and the butterfat in butter and milk. Both polyunsaturated and monounsaturated fats are considered to be healthy because they may help lower one’s blood cholesterol level when replacing saturated and trans fats. Unsaturated fatty acids are found in two different types: cis and trans. These terms refer to the hydrogen atoms physical positioning around the carbon chain. The cis form is more common than the trans form. In some studies hydrogenated fats, or trans fats, mostly raised the total LDL cholesterol level and lower the HDL cholesterol levels. This could result in the heightened risk of heart disease. Essential Vitamins and Minerals are often called micronutrients because only a small portion is needed to live a healthy lifestyle. Without these micronutrients one is almost guaranteed to become infected with a disease like scurvy, blindness or rickets. Although they are both considered micronutrients, vitamins and minerals differ in basic ways. Vitamins are organic and can be broken down by heat, air, or acid. Minerals on the other hand are inorganic and hold on to their chemical structure. Essential Vitamins include Fat-Soluble and Water-Soluble Vitamins. The water-soluble vitamins are B and C and the fat-Soluble Vitamins are A, D, E, and K. The fat-soluble vitamins include A, D, E, and K. Firstly, Vitamin A is vital for good vision, prevents night blindness, keeps mucous membranes healthy and is necessary for healthy skin and hair growth. Next, Vitamin D is found in foods obtained from the sun. It helps bones use the mineral calcium to build strong bones and it prevents rickets. Also, Vitamin E helps breakdown polyunsaturated fats. It is an antioxidant that protects blood cell membranes from too much oxygen. Finally the fat-soluble Vitamin K is essential for the clotting of blood. It can be found in foods or produced in bacteria in the small intestines. The water-soluble vitamins are B and C. C is the most famous vitamin, and is also referred to as ascorbic acid. It helps form collagen, grow and repair body tissue and blood vessels, and prevent scurvy. However, too much Vitamin C can lead to the creation of Kidney stones and the breakdown of red blood cells. Vitamin B is complex and has several different types such as B1 (Thiamine), B2 (Riboflavin), Naicin, B6, B12, and Folacin. Amino Acids are organic compounds. They are the monomers of proteins and consist of both an amino group and a carboxyl group. The human body is unable to synthesize certain amino acids called â€Å"essential amino acids,† â€Å"the human body can synthesize all of the amino acids necessary to build proteins except for the ten called the essential amino acids.†(Nave 1) For example, some of the â€Å"essential amino acids are Leucine(leu) and Phenylalanine. Conclusion: My hypothesis was correct because as I cataloged my daily nutritional intake I found that the recommended allowance of carbohydrates, lipids and sodium is lower than what I eat and the recommended allowance for proteins, minerals, and vitamins is higher than what I eat. I am supposed to take in approximately 2000 calories a day and, on average, I only eat 900 calories a day. As I reflect on my daily nutritional intake I realize that in order to have a completely healthy lifestyle I must have more essential vitamins and minerals as well as proteins in my diet. Works Cited American Heart Association . Cholesterol. www.heart.org. American Heart Association , n.d. Web. 11 Nov. 2012. http://www.heart.org/HEARTORG/Conditions/Cholesterol/Cholesterol_UCM_001089_SubHomePage.jsp. Helpguide helps you help yourself and others. Helpguide helps you help yourself and others. N.p., n.d. Web. 11 Nov. 2012. http://www.helpguide.org/index.htm. Nave, R. Essential Amino Acids. Essential Amino Acids. University of Arizonas Biology Project , n.d. Web. 11 Nov. 2012. hyperphysics.phy-astr.gsu.edu/hbase/organic/essam.html. Sustainable Table. Food Additives, food additives pose threat The Issues

Boston Artwork Essay Example for Free

Boston Artwork Essay The public artworks that I chose are Asaroton 1976 (Unswept Floor) and Boston’s Famed Rainbow Tank. The similarities of these artworks are that they are both available in public view and that they are unique types of artwork. There is not much like the Rainbow Tank or the Asaroton ’76 types, as they were original ideas of the artists. Considering the effect that they have on people, both artworks seem to blend in the everyday life of those who see it in a regular basis. The Asaroton is being walked around and stepped around, while the Rainbow Tank contains liquefied natural gas. It’s as if the artwork has naturally been there, a part of everyone’s ordinary lives despite the fact they are extraordinary creations (Millis, 1997). The Asaroton ’76 is an artwork like no other, as it is composed of bronze replicas of everyday waste and debris of the market, which is then embedded in concrete. At first glance, the artwork just seems to be a deformity or an abnormality in the road (Harries/Heder Public Art, 2006). But if you look at it closely, you will see the intricate details and designs embossed on the concrete walkway. In relation to this, it is situated in a segment of the street which forms a major crosswalk. Many people pass it or walk over it everyday, but they don’t seem to mind. To them, the artwork is already a part of their everyday lives. Boston’s Famed Rainbow Tank is actually a gigantic tank of liquefied natural gas which was painted with five huge swaths of color, artistically placed as though they’re just strokes of a paintbrush (NPR, 2001). The colors are yellow, orange, blue, vermillion, and purple. With the way the tank is painted, it’s as if it was just a large canvas for an abstract artwork. The stripes actually doesn’t resemble anything, but according to those who gaze at this gigantic work of art, they see faces of prominent personalities, whether they’re our friends or foes (images of Ho Chi Minh, Fred Flintstone, Saddam Hussein). The Asaroton ’76 is situated in the busy, open air produce market on Blackstone Street. The place it is embedded is a part of a major crosswalk, so you can just imagine how many people walk over it or pass it during the course of the day. Heavy motor traffic is also present during the day, so we can say that this artwork is not something that we keep in museums or galleries, as it is best appreciated in public. Boston’s Rainbow Tank is situated somewhere along Boston’s waterfront, the industrial part of the area. The rainbow tank is such a massive structure that many people can see it without having to get close to it. There were restaurants just around the area, and the rainbow tank has been a common view for the urban dwellers. The tank holds a good spot in everyone’s heart, as it was made originally as a sign of peace, and now it remains a masterpiece unique from any other artworks. The effectiveness of Asaroton ’76 in conveying an artistic message is incomparable, as it artfully depicts some of the common things that we see everyday. It immortalizes the debris of everyday life, which seem to reflect back to us, how we oftentimes don’t recognize these stuff as artistic or as anything valuable. With the Asaroton, we are able to see how these things, no matter what they are, can be a very good subject for a wonderful work of art. It’s main difference with the Rainbow Tank is obviously the size, and also the feeling it conveys, as it serves as a reminder of the things we usually neglect or ignore, as for the Rainbow Tank, it is a sign of peace, that’s why it conveys a feeling of happiness to the viewers. The Rainbow Tank is effective in its purpose of spreading peace, as it conveys a feeling of peacefulness and childish joy, despite the size of the structure. People who look at it tend to smile, even without a reason. Its mere presence in the area brings and assurance of peace for the people, though in reality, it could easily be a target of terrorism, with all the natural gas it contains. References: Harries/Heder Public Art. (2006). Asaroton 1976 (Unswept Floor). Retrieved June 9, 2008, from http://www. harriesheder. com/asaroton. htm Millis, C. (1997). An opinionated, irreverent look at Bostons public art. Retrieved June 9, 2008, from http://www. bostonphoenix. com/archive/art/97/08/21/PUBLIC_ART. html NPR. (2001). Bostons Famed Rainbow Tank Inspires Admiration, Scorn. Retrieved June 9, 2008, from http://www. npr. org/news/specials/response/home_front/features/2001/nov/rainbowtank/011105. rainbowtank. html

Consumer Analysis of Restaurant Industry

Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget Consumer Analysis of Restaurant Industry Consumer Analysis of Restaurant Industry Abstract The aim of the study was to examine customers definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice. The study was also to find out if the customers have idea of the existence of the ABC restaurant in specific. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. ABC is an adult person restaurant and thus a self administered questionnaire was filled in by willing customer. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. These are the factors that contribute to the customers satisfaction in restaurants, it only through knows the customers need that can make it better to enhance better services. The study utilized questionnaires, which were easy to understand and respond to. The researchers hypothesized that there existed customers values and preferences in the larger Chennai area, which affects the Restaurant industries and the affinity of customers to new ideas and technologies within the Restaurants industry. This study was a qualitative study, whose focus was to determine the preferences of Restaurant industry customers in Chennai city, India. The study utilized questionnaires, which were easy to understand and respond to. The study focused on a number of variables as described in the variable description table. The restaurants clients at all have times got a direct personal consideration at a very reasonable price. The customers also obtain the maximum quality of client service available. The employees to the company have undergone an extensive and quality training, a good work place, and incentives in order to build trust in them and thus encourage them to work to achieve not only their goals, but those of the company and the customers. This, in turn, is expected to build customer trust and thus retain t hem as return customers The target population was thus set at 384, and was taken as a representative of the total customers in the city, whose totals could not be established. Analyses were performed using SPSS (version 15.0, Chicago, Illinois, USA). Across group comparisons of medians was determined using Kruskal-Wallis tests, while Chi-square analyses was used to examine differences between proportions. Mann-Whitney U tests was used for pair wise comparisons. Multivariate logistic regression, controlling for the confounders was used to examine the association between the different responses given by customers. The reference group was dependent on each other between those who agreed to a situation, those who disagreed and those who were undecided and remained neutral giving no response or not knowing a response to give. Statistical significance was defined as p  £ 0.05. Introduction Eating habits differs from one region to the other, eating in restaurants or away from homes eating is currently a common phenomenon that is embraced in many communities. Eating in restaurant has evolved from a long way; it goes way from just the mere thought of getting ones fill to a form of recreation. People have always gone out to the restaurants and eating places to quench their hunger and desire for food, in the process they always expect to derive pleasure get satisfaction from it all. Restaurants and like forms of investments continuously change the face of the business to catch up with the constantly dynamic customers demands (Olsen Connolly, 2000). Restaurant owners or managers have always had to make intensive changes that are customer preference oriented. In such a dynamic industry, factors such as quality and technology are very important issues to consider in order staying up put in the very competitive dynamic environment. In the town of Chennai town alone, 459,000 re staurants locations nationally, the direct sale of these restaurants sums up to $32 billion a year and more than $ 0.98 billion a day (Jinsoo Hwang 2010). The restaurant industry has contributed to a great impact to the Indian economy, contributing an average of 1 billion in one year (Tam 2000). Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. The managers and restaurant owners have to find a great deal in the marketing strategy in order to stay in the competitive market, considering customers satisfaction a basic factor in the success in the industry by maintaining their status in the market. Customers service satisfaction has been the major factor in determining the success of failure in the industry. Thus customer satisfaction has always been the crossroad in determination of the success in the industry. Generally customer satisfaction is a crucial factor that is directly proportional to the quality services in the industry. It is common to everyone to get quality services for their spent money. A reputable high quality restaurants or any other kind of business will always. In the studies conducted by the U.S. department of Labor Bureau of Labor Statistics Consumer Expenditure survey, the sum up cost of food constitutes one third of all expenses, while half of the food expenses is spent in food away from home. Creativity and innovations is the major determinant and influential factors that determines the success and growth of the management of the service industry hence leading to a significant increase in the economic growth. Creativity has always been the back bone secret in the restaurant business and this can always be determined by the direct proportion relation to the sale output. The more the creative offers the more the sales output experienced in the restaurants. It thus very important to identify the quality perceived factors that will have a strong effect on the customers satisfaction or dissatisfaction as well. The aim of this research is to find out the factors that customers consider for their restaurant preference choices. The study was also to find out customers opinions and definition of quality services in the restaurants industry. The study was specifically carried out in a restaurant called the ABC restaurant in the city Chennai in India. Chennai is a city in the Southern coast of India. India is a country with many various religious groups as well besides the ethnic groups. The religion differentiation is also a major determinant in the food patterns in the country. The Hindu which is the dominant religion, do not allow the followers to take meat. As far as I know cows are considered sacred and are worshiped among the Hindu religion. The high castle Hindu is strict vegetarians and they dont feed on meat products as far as eggs. The lower castle is not very strict and could feed on meat but not beef. Pork is not also any part of their meal as pigs are considered unholy and are always reared in very dirty environment. The Islam community in India does not feed on pork due to religious issues. The rest of the population which comprises of the Christians, Jews, Sikh and the Pagans do not have such religious regulations and they feed on meat and its products. Rice is a staple food in India for more than half of the population, and the rice is served with almost every meal. The rest of the populations rely on wheat, which they use to make the famous Indian chapatti. The others staple food is maize, millet and sea foods for those in the southern of India. It is thus evidenced that the Indian food habits depends on the climate, geographical distribution and location and majorly religion plays a major part in food habit patterns in India. The major differentiation is the two groups of feeders, the vegetarians and those who feed on meat. Indian foods are famous for their delicacies and have an international recognition, the Indian foods are now being incorporated in the international cuisines, and they can as well be found into other ethnic restaurants. The Indian food market is always characterized by a specific trend in their food habits. India is a large continental country with more than one billion people constituting its population. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Chennai town has undergone urbanization as well as westernization, and like the major urban centers, there are many restaurants and fast foods joints that are a common trend in the homogenized global etiquette. It has been observed that the mainland of Chennai still holds a unique traditional Indian etiquette. The towns food industry has grown immensely and there are many investors such as; pizza restaurants, Thai restaurants, multicuisine restaurants Mediterranean restaurants, Japanese restaurants and many other foreign restaurants. Eating away from home has then become an increasingly ingrained in the culture of the Chennai dwellers (2003 Restaurant Industry Forecast). It is thus worth having a research study that determines the consumer behavior in the food and service industry in this town. The study was designed to try to determine if the customers or the consumers preference on restaurants choices was based on the quality services offered in the restaurants, and any other factors that affect customers relations to a restaurant service provider. This study also was to try to reveal the kind of information sources that act as influential factors in customers choices of restaurants. ABC restaurant is a start up business organization that was aimed at providing, catering services for the vegetarian at the Chennai town; Chennai town has developed from a slumbering fishing town, to the current prestigious city. Being a budget rather than a luxury restaurant, ABC was aimed at providing the services to people in low and middle-income people throughout the Chennai, as they come to the city. Restaurant business is an old industry within the entire Indian subcontinent, but which is highly competitive yet profitable industry. This shall illustrate the markets segments of ABC restaurant and the strategies to be employed to target, attract and retain customers in order to create a solid stream of annual revenue within the business scope. The Restaurant shall not be just like any other common Restaurant within the city and beyond. Its unique focus of creating quality and affordable services with a new preference in the market shall give the company an added competitive adva ntage over the competitors. This is to be affected by providing the customers with a new outlet that is both highly affordable compared to other existing Restaurants, quality foodstuffs in addition to other services not common in budget Restaurants in the area (Brotherton, 2009). This shall fill a long-standing need in the area, where customers have for a long time been seeking for quality services at affordable prices (Baum, 2010). Traditionally, this area has been having only three competitors, all of whom provide their services at extremely high prices, yet their services are not of high quality. The restaurant has always aimed at targeting the people who normally want to get these services yet they cannot due to high prices charged by the existing Restaurants in the area (Baum, 2010). This study paper is to discuss about the South Indians relation to factors that affect value in a restaurant business through the management strategies and logistics. As such, the paper will dwell on product distribution and implementation of marketing strategy as well as include a plan for the implementation and launching of these restaurant services and products. After this, the paper will dwell on the development of measurements and control metrics that is to help the organization after its launch. All these aspects of management represent the last phase of management for the company and as such all the management and operational goals for the company will be realized. Literature review India is famous for its delicacies, and its image has already been approved internationally. The people of India love fine food not limited to local foods. The acceptability to foreign cuisine is very high. The more important thing is that one study found that the general consumers comprising 75% of general consumers in ethnic restaurants, (Crimm, 2000). The hospitality industry boasts as one of the highest revenue earners due to its diverse affiliation with many other industries in the both local and international market. Tourist attraction and entertainment sites couple with hotels availability to elevate the returns from the sector. Hotel industry entails various subdivisions, all which contribute to the growth and definition of the processes in the industry. One of the sectors in the hotel industry is the restaurant, which encompasses sub-sectors like fine-dining restaurants, on-site food services, and family restaurants among others. The other is the lodging sector that includes resort properties, conference hotels, and luxury hotels among others. The travel and tourism field encompasses cruise lines, destination management firms, and airlines among others. Clubs, leisure and gaming industries are also inclusive to the hospitality industry with their sub-sectors being the casinos, country clubs and theme parks among others. Ethnic restaurants offer dishes that are not familiar in a particular locality. India is a large sub continental country with more than one billion people constituting its population. There are nearly 100 5-star Restaurants in India. These are state-of-art Restaurants which offer world-class services to the revelers. In addition, there are over 100 other 4-star Restaurants in the city. These hotels are strategically positioned in areas within easy reach by the revelers. The 5-star Restaurant in the coast of India is considered as the most prestigious Restaurant in the sub continent. This therefore makes the Restaurant to be a favorite spot for the wealthy people from around the world. Executive business meetings are also held in this Restaurant. Therefore, the tourists who frequent Chennai town in search of luxurious services find many pleasant places to get good quality services. The most plausible characteristic that influences the buyers are price, quality and pleasant aspects of the goods being purchased. Luxury visits to restaurants is therefore an issue that has been on the rise especially from among the western countries. Privacy, recreation and health issues are other considerations that are made by the tourists. The individuals who frequent the country are after prestigious goods restaurants. There are many venues that are frequented by tourists in India. Age and marital status are other issues that are influence the rate with tourists frequent the city. India is mostly frequented by married individuals and older persons. The younger people frequent the city less often due to the issue of income. The older people seem to have more income than the younger people and this causes the significant gap between the numbers of people frequenting the city. Currently there are several categories of hotels within the catering and hospitality industry in India. For instance Fine dining is a type of restaurant that offers the finest foods, services and atmospheres within the hospitality industry. The major characteristic with this type of restaurant is its operation price that escalates above any other type of restaurant. The fine dining offers fine menus, fine customer service, fine atmosphere to dine in, thus making it one of the best dining places for the restaurants. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Family restaurants are types of restaurants with that have mixed menus and their prices are often fixed. Meals are offered with the dinners seated communally at a table with bench seats. Just like their names, the family restaurants are mostly run by families. One good example is the Brennan family restaurants that are run by family members from Louisiana and New Orleans, with the name, Owen Brennan (â€Å"Brennans New Orleans†, 2010). Other than in Orleans where the children of Brennan operate the restaurant, the rest are operated by the Brennan descendants. The restaurants have opportunities for expansion since just like Brennan the restaurants are operated by family members making it a continuous business entity even with the demise of the founders. The restaurants develop with each generation of new managers and this increases the opportunities for growth. There are over 17 ethnic groups with more than 30 different spoken languages. This calls for a very wide range of cultures and believes as well as eating habits. Hindu believes and cultures have played a significant role in influencing the food trends in India. A sub continental interaction of various cultures such as the Mongols and the Britain has also played a significant role in blending in the Indian cuisines. (Zee-Yuu, 2010). A significant blend of European cooking and foods was introduced into the Indian cuisines during the colonial period. The spice trade between India and Europe has seen a significant blend of the Indian and European foods. There is a distinctive difference in the in the Indian foods compared to the rest of the world, this is exhibited in their different cooking methods and taste, which is contributed by a vast blend of different cultures and over a period of time of years. Cultures have always fallen victims of civilization; food is no exception to this circumstance. The Indian food has been influenced by various forms of civilization which have lead to their current form and overall development. Indian foods have always been characterized by the extensive use of spices. From the Northern to the extensive Southern coast of India, spices have always formed a generous part of their food. The spices used have always been attributed to their healing and medicinal abilities and properties as well as their nutritional properties. The traditional Indian foods are always characterized by one main course. Instead of a variety of courses, the meals are always served around one main course meal which is rice or wheat product bread which is served with a variety of savory dishes. Indians love cottage cheese. This is always a common delicacy which is usually prepared with gravy, fried and added over pilafs. Most of the Indian foods are prepared in vegetable oils like sunflower oil, mustard oil and groundnut oil. According to other studies, Indian restaurants serve approximately 2.5 million customers every week, and the popularity of the Indian delicacy ha lead to researches that found that there are two Indian restaurants to ever one Chinese restaurant (Saren, 2007). Indian foods have always been characterized largely by their geographical location. In the Coastal region, this is the South India, fish and coconuts products have been their food components. The southern Indian foods of Tamil Nadu, application of tamarind is used to distinct and impact the sourness to the foods. Sea foods form the staple food for the residents of Andaman and Nicobar, Bengal and Tamil Nadu. Before the venture by investors into the southern India, the area was inhabited by indigenous tribes, due to their little interaction by other tribes, fish, fruits and vegetables were their diets. Currently, it is notable that a very big population of the southern population is vegetarians. As a result several accommodative recipes have been invented. The southern has a mixture of both vegetarians as well as non vegetarians. As a result the southern India has present very adorable menus for both the vegetarians and non vegetarians. The amalgamation of the Andhra Pradesh and Deccani styles are always characterized by excessive use of chillies which is always to enrich the taste of foods. The town of Kerala is always characterized by some of its distinct delicacies such as the lamb stew which is taken with appams, idlis, fried prawns of Malabar and the famous fish molie which is taken with rice puttu, rice puttu is a ground rice pawder which is steamed in a bamboo shoot (Pireira, 2003). Another famous item in the coastal India is the sweetened coconut milk; the milk is a traditional drink among the coastal region habitats. Rice is the major staple food that is served with almost every meal, such as meat, fish and lots of green vegetables. In the eastern of India, the Bngalis style relatily resemble the Coatal region. The Bengali staple food is a combination of rice and fish. The Bengalis feed on the different types of sea fishes. The Bengalis have adopted a special way of cooking; their delicacy is prepared by wrapping the uncooked meal in a pumpkin leaf then cooking it. This method of cooking is known as ‘Hilsa. The Bengali also has the common bamboo shoot cooking. The West regions Indians also have a characteristic form of cooking and food habits. The western parts are rather dry and not much likely comparable to the other parts of the sub continents. A variety of dals and pickles form major part of their diets. The western people consume both rice and wheat products in their diets in combination to the vegetables the Portuguese influence in cooking has also been observed in most dishes in the western region. The most common dishes known to the Eastern regions are like the sweet and sour Vindaloo, duck baffae, etc. meal in some of the Western regions cannot be considered complete without fish. Foods in some communities such as the Goans are always sea based; while some of the Eastern communities such as the Gujarati are basically vegetarians. The Gujarati basic meal is made from wheat flour, used to make the famous Indian chapattis, which I always made according to a families taste and preference of taste and style. The Gujarati diets change seasonally with the availability of vegetable that is in season (Pereira, 2003). During the mango season, mango pulp often makes the major constituent of the meal. This trend is witnessed by the spices used as well, like the garam masala will often be used during the summer period (Pireira, 2003). The North Indian foods are always prepared around the main course of the meal which is rice. The northern cooking is always influenced by the central India type of cooking. Like the central delicacy of saag is also found in the North as well (Dukart, 1988). Some communities in the North such as the Punjab, Haryana and Utta Pradesh have shown a preference to wheat chapatti consumption over rice. The northern region is commonly characterized with mughlai foods. Generally three quatres of the Northern Indian foods are for vegetarians. As a result to the widespread of the vegetarian population habit, India is well known for its tradition of vegetarianism, ( Dukart, 1988). The adherence to vegetariasm which is also known as sattvik has made its importance in the South probably because of the Brahmins, where it has gained popularity even among the non-Brahmins who have followed the meritorious lifestyle. The vegetarian nature of the Brahmins were due to different reasons and believes, the Brahmins believed that vegetarianism made their minds pure and to perform various rituals. It is believed that all the Brahmins are vegetarians and thus gives the southern India a reputation of vegetariasm. With the increase of globalization and exposure, Indian societies are undergoing a significant change that is impacted by Western influences and lifestyles. The food industry in India has had a change in its food consumption patterns (Food Industry, 2006). The Indian foods have been introduced into the outside markets and gained dominance is some places. According to the Britain Food Standard Agency, a value of $3.2 billion is accounted for all eatings in the Indian restaurants alone in the United Kingdom. A survey in 2007 showed that Indian food products that could be more than 1200 are already in the United States market since the year 2000. Indian foods have been common in the South East of Asia, this can be contributed for by the fact that the inhabitants have a strong Hindu and Buddhist historical background. A big number of Southern and Northern Indian restaurants have been established in Malaysian and Singapore. Several cuisines have borrowed styles from the Indian cuisine, such cuisines with Indian blend of cookery are like the Filipino, Vietnamese, Indonesian and Thai. The general wide demarcation of food patterns in India persist to date. India has always been a sub continental home for many people and culture over many centuries, and like many other cultures, the Indian cultures have been influenced by foreign elements that have always seeped into the Indian cultures over time. The Islam infiltration has had a great influence into the Indian society. The Islam revolution created a link between the non-vegetarian and the highly conserved rich graves that were indigenous to the Indian societies; this resulted to the Mughlai cuisine. One good example is Afraa restaurant, which is located in Calcutta, India (â€Å"Afraa†, 2010). This restaurant offers a best experience near a five star hotel and thus offering an alternative for those who cannot afford a five star hotel. It offers a good career opportunity since it provides for alternative for the revelers who would opt for cozy restaurants bud with less money for high-rated hotels. The future for the industry is promising since many people would appreciate for fast and fine services with good customer atmosphere to compensate for their money. Customers behaviors can be related to the choice of product, purchase, use of disposition of products and services. Consumer behavior can also be related to experiences the consumed products and services a customer get satisfaction or dissatisfaction of the consumers needs and demands. (Solomon, 2000). Three perceived quality factors, good value, tasty food, and employees knowledge of the menu mostly affect the customers satisfaction or dissatisfaction (Jinsoo Hwang, 2010). Consumers satisfaction is regarded as a crucial factor in the competitive industry and customer satisfaction has become a major topic of study in the industry. There is always no guarantee that a customer will always return to the restaurant a next time unless the customer liked the service offered in the restaurant. If restaurant owners or marketers know which perceived factors have a significant impact on customer satisfaction, they could potentially identify the chief elements of success or failure in a restaurants management. This has contributed to the pro active changes that focus on customers satisfaction. With the increased rate of globalization in business, most business managers are in turn increasingly focusing on the need to keep up with the management and financial requirements for a globalised business organization. Operations management has never been as vital as it is now with the era of globalization, and has therefore become a subject of study, research and practice. By definition, operations management is the management practice that deals with the design and management of business products, services, processes and supply chains (Cunill 2009). Within the scope of business operational management, there is the aspect of consideration of the acquisition, utilization and the development of resources that each firm needs in order to deliver its products to the market place (Chase Aquilano Jacobs 2003). Operations management, as a business practice, requires applications of strategies aimed at realizing the overall profits for the business. Strategic issues within the scope of o perations management for business organizations is inclusive of determination of size and location of the manufacturing sector, determining and deciding the structure of the servicers, the telecommunication networks and designing the technology for the supply chains. One of the major factors of operational management is the application of the five elements of OM; that is quality, cost, speed, flexibility and dependability in order to achieve specific goals in management (Cunill 2009). Hotel chains as well as individual hotels located in various parts of the world have the best example of organizations where operations management works best. Hilton hotels international and the Etap provide some of the best examples of the organizations where operations management is emphasized on, but with different approaches to the five elements of operational management. Considering the operations management from its five elements as the guiding principles, it is possible to determine the differences and similarities in the management between Etap and Hilton hotels international. Operations management: budget hotels (Etap) versus luxury hotels (Hilton) In the early years of hotel industry, the conventional definition of the word hotel was that a hotel is an establishment which provides lodging to persons on payment and on short term basis. The accommodation in the time was merely a room with a bed a cupboard and other items such as a table and washstands (Cunill 2009). However, the modern description of a hotel has evolved over time, and now includes modern facilities as air conditioning, telephone connections, televisions sets, internet connectivity (wireless fidelity-Wi-Fi) and bars with snakes, drinks and other items. However, the modern classification of hotel has created a difference in the type of hotel available in a given place, based on the service provide and the price as well as specific place of location. Although these differences come in most other aspects, the factor of price is the most important one (Cunill 2009). Currently, the two main varieties or categories of hotels are the budget